Marketing Science Objectives and Career Options
The present world runs on Data, all organizations big or small rely on the data provided to them to formulate their marketing strategies and tactics to grow their business because without that data, the unforeseeable results can be perilous. Today's lecture by Blair Roebuck emphasized on various things in the data and marketing science stream and gave me a clearer picture of how things work in this industry Objective of Marketing Science Convert data into business insight contribution of data in increasing Return on Investment Mining, Cleaning, Analyzing and testing data into various situations Build plan to achieve organisational goals The sole objective of applying marketing science is to convert the investment into measurable and profitable returns using strategies that are driven by data The three pillars of Marketing Science are When attempting to solve business challenges, data is what has been obtained in its raw form and requested. It's a gold mine for acquiring info